How to Transform Marketing in the Age of AI with Lisa Cole

The Executive Mindset
7 hours ago
1 min read

In this interview, Graham Whiley is joined by marketing leader Lisa Cole to explore how marketing is transforming in the age of AI. Together, they unpack how AI is reshaping the marketing landscape - from automating tasks like content creation and data analysis to enabling deeper insights and smarter decision-making.

But this conversation goes beyond the tools. Graham and Lisa discuss how the marketer's role is evolving - shifting from simply executing campaigns to orchestrating strategy, creativity, technology, and data.

If you're a leader, marketer, or simply curious about what AI means for the future of business, this episode offers practical insights and thought-provoking perspectives.